Product Design - Wazi

I worked at a Wazi, a nonprofit organization in Kenya, as a product designer. Working in a small team, we coordinated with the startup in Kenya to resdesign their web app for an upcoming expansion. This involved UX research, and UX/UI design.

web app splash screen
homepage of webapp

Timeline: 4 months
Workplace: Start-up environment
Skills: Secondary research, branding, UX/UI designer, prototyping

Results:

The founders of this start-up approved the design of our web application and felt that our clickable prototype and documentation provided a clear path forward for the future developers.

What is Wazi?

Wazi is a mental health startup committed to helping Kenyans access mental health resources and services.

photo of the wazi website

Guiding Questions

  • How can we best understand the needs of everyday Kenyans without speaking to them or being on the ground?
  • What is the age demographic using this service? 
  • How are people accessing this? 
  • Is there a stigma towards mental health access in Kenya? What does that look like?

Approach

This project had a quick turnaround time and little access for research resources, so we had to be creative about getting the best information to feed our designs. We questioned the founders, who were in Kenya and had the best knowledge of the landscape there along with what was available in reputable studies online. We discovered that most people would not have access to a computer, and would primarily be using a phone, so we based our prototype on the mobile version.

rough sketch of work
user flow diagram

design

After getting approval from the project founders for our user flows, we created wireframes and a clickable prototype to present our design, and eventually pass it off to the developers. We used the same primary colours that Wazi applied in their branding and integrated a soft gradient to bring a calming feeling to the pages.

self assessment page
free trial end page
explore page top
explore page bottom

Results & challenges

The founders approved of our design and set forward an implementation plan at the end of our project. This project had many challenges since we had limited time and resources as well as some difficulty contacting the founders and developers through the life of the project. We also had to find a way to understand our users while being in a different cultural context. Despite the sucessful conclusion of the project, if I were to do this again I would push more for outside research within the user community.